Seeking out referrals on LinkedIn can be a game-changer for your career, especially in a competitive job market like Nairobi's. But there's a right way and a wrong way to go about it. Unfortunately, many Kenyan jobseekers fall into the trap of making common mistakes that can derail their chances of landing internships or entry-level jobs. Let’s delve into what NOT to do when asking for a referral on LinkedIn, especially if you're eyeing those coveted online jobs or work-from-home positions in Kenya.
1. Avoid Being Vague
- What NOT to Do: Sending a generic, mass-produced message like “Hi, I need a job. Can you refer me?” is a surefire way to be ignored.
- Why It Fails: This approach does not communicate your skills, interests, or even the specific role you're targeting. It's like walking into Equity Bank and just saying, “Give me money,” without presenting a plan.
2. Don't Skip the Research
- What NOT to Do: Asking for a referral without knowing the company or understanding the role you're interested in (say, at Safaricom or the Public Service Commission) makes you look unprepared.
- Why It Fails: Employers want to see that you have a genuine interest in their company and that you've done your homework. Learn about their culture, their current projects, and how you can add value.
3. Avoid Overloading the Message
- What NOT to Do: Writing a lengthy message outlining your entire career history and every job application you've made, as if you're submitting your CV in a cyber cafe.
- Why It Fails: Keep it brief and concise. Busy professionals don't have the time to read a thousand-word essay. Highlight key experiences that align with the company’s needs.
4. Don’t Forget to Personalize
- What NOT to Do: Sending the same template message to multiple contacts without personalizing it to the individual you're reaching out to.
- Why It Fails: Tailor your message. Reference a project they've worked on or an article they’ve written. Show that you’ve spent time understanding their background and how you’re connected beyond just the platform.
5. Don’t Approach Strangers Abruptly
- What NOT to Do: Immediately asking for a referral without building any sort of relationship—akin to walking into offices in Industrial Area and demanding a manager’s attention without an introduction.
- Why It Fails: Networking is about building relationships. Engage with their posts, comment thoughtfully, and gradually build rapport before making your request.
6. Avoid Scare Tactics
- What NOT to Do: Using desperation or ultimatums like “I need this job because I have HELB loans to pay.”
- Why It Fails: While empathy is important, professionals respond better to optimism and capability rather than pressure or desperation. Focus on what you bring to the table, not your personal financial woes.
7. Don’t Neglect Gratitude
- What NOT to Do: Failing to express gratitude when someone does agree to help.
- Why It Fails: Once someone has helped, whether it’s a referral or simply advice, thank them. A simple “Thank you for your support, it means a lot” can go a long way in maintaining a professional relationship.
Remember, LinkedIn is a powerful tool for finding both traditional and remote opportunities in Kenya. By avoiding these common pitfalls, you pave the way for meaningful connections that can help you secure that dream role—whether it’s an online job paying via M-Pesa or an exciting position with a major Nairobi firm. Always approach your networking with thoughtfulness and professionalism for the best results.