Transitioning from a permanent job to freelancing can seem daunting, especially in Kenya where stable employment is often seen as a safety net. But with thoughtful planning and careful execution, you can make the switch and thrive as a freelancer. Here's how you can do it.
Understand Why You Want to Freelance
Before you leap, identify the reasons behind your decision. Is it for flexibility, passion projects, or a better work-life balance? Understanding your motivation will guide your journey and keep you focused. In Kenya, many seek freelancing to supplement income or to pursue NGOs that offer temporary projects.
Financial Preparation
Assess Your Financial Cushion
- Savings: Ideally, you should have at least six months' worth of expenses saved. Freelancing can have its dry spells, and this cushion is crucial.
- Budget: Create a detailed budget. Consider rent, utilities, and HELB loan repayments.
- Emergency Fund: Beyond savings, have an emergency fund for unforeseen circumstances.
Leverage M-Pesa for Transactions
- Ease of Payment: Most clients may prefer to pay through M-Pesa. It's quick and seamless.
- Keep Track: Use M-Pesa statements to manage and track your income and expenses.
Build Your Network
Utilize LinkedIn Networking
- Connect with Professionals: Reach out to industry contacts and join LinkedIn groups relevant to your field.
- Engage: Share insights, articles, and updates to establish your professional presence.
Attend Local Meet-Ups and Workshops
- Local Events: Attend events in Nairobi and Mombasa to meet potential clients and other freelancers.
- Platforms: Use BrighterMonday and Fuzu to discover networking opportunities.
Start Small
Find Entry-Level Jobs
- Gigs: Begin with small gigs to build your portfolio. Platforms like Upwork or Fiverr can offer a variety of short-term projects.
- Local Opportunities: Check the latest vacancies in Nairobi for freelance roles that align with your skills.
Work from Home in Kenya
- Set Up a Home Office: Ensure you have a dedicated workspace, even if you're using a corner of your room.
- Cyber Cafes: When power issues arise, cyber cafes can be a reliable backup.
Transition Gradually
Balance Both Roles
- Part-Time Freelance: While still employed, take on freelance jobs part-time. This allows you to build a client base and understand the demands.
- Test Projects: Use weekends or evenings to work on test projects.
Inform Your Current Employer
- Professional Approach: When the time is right, inform your employer about your decision to leave. Ensure a smooth transition and offer to help train your replacement if necessary.
Establish Your Brand
Create an Online Presence
- Portfolio: Develop a website or an online portfolio showcasing your work.
- Social Media: Use platforms like Instagram and Facebook to market your services.
Join Freelance Communities
- Support Systems: Engage with groups that share insights and job leads. Whether it’s a WhatsApp group or a Facebook page, these communities can be invaluable.
Final Thought
Making the leap from a permanent job to freelancing in Kenya is not without challenges, but with clear goals and strategic planning, you can turn this into a rewarding career choice. Embrace the flexibility, and remember, every successful freelancer in Nairobi, Mombasa, or anywhere else started with a single step. Take yours today.