In the bustling job market of Kenya, LinkedIn is a powerful platform that connects you with potential employers, mentors, and collaborators. However, requesting a referral is an art—one that requires tact and strategy. Unfortunately, many Kenyan jobseekers misstep in this crucial process, unwittingly closing doors. Here’s what not to do when asking for a LinkedIn referral.
Sending Cold, Generic Messages
Imagine sending out your meticulously crafted CV to the streets of Nairobi, from Westlands to the Industrial Area, without addressing anyone in particular. This approach rarely works in the digital landscape either.
- Avoid: Generic messages like "Hey, can you help me get a job at Safaricom?"
- Why: It’s impersonal and doesn't convey genuine interest or effort.
- Do This Instead: Personalize your request. Mention how you came across their profile and why you admire their work at Equity Bank or similar places.
Ignoring the Relationship Factor
You wouldn't walk into someone's office unannounced, so why do it online? Building a rapport is crucial.
- Avoid: Requesting referrals from connections you’ve never interacted with.
- Why: It’s like sending CVs to cyber cafes expecting job offers—a shot in the dark.
- Do This Instead: Engage first. Comment on their posts, share insightful articles, or ask thoughtful questions. Build a relationship before asking for favors.
Asking Without Providing Value
Networking is a two-way street. If you only reach out when you need help, your efforts may be perceived as one-sided.
- Avoid: Approaching contacts solely when you're job hunting.
- Why: This transactional approach can backfire, especially in community-driven spaces like Kenyan professional networks.
- Do This Instead: Offer value. Share relevant industry insights or help promote their work.
Overlooking Mutual Connections
Kenya’s professional circles can be tight-knit. Leverage your existing relationships.
- Avoid: Neglecting to mention mutual connections who might vouch for you.
- Why: Not leveraging these can make you appear less connected than you are.
- Do This Instead: Reference mutual connections to establish credibility and common ground.
Being Vague About Your Request
Ambiguity breeds confusion. Be clear about what you’re asking for.
- Avoid: Vague requests like "Can you help with jobs in Kenya?"
- Why: It places the burden on them to figure out how to help you.
- Do This Instead: Be specific. Mention the type of M-Pesa payment jobs or entry-level positions you’re eyeing, and ask if they can introduce you to someone in that space.
Following Up Too Aggressively
Persistence is essential, but there’s a fine line between follow-up and pestering.
- Avoid: Sending multiple messages within short intervals.
- Why: It might push your contacts away, leaving you blocked or ignored.
- Do This Instead: After sending your initial message, wait a reasonable amount of time before following up. Respect their time and busy schedules.
In the world of job hunting, especially with platforms like BrighterMonday and Fuzu becoming significant, making the right ask can set you apart. As you navigate this journey, remember that every interaction is an opportunity to build your network thoughtfully and authentically. And as you do, you'll be well on your way to unlocking doors to jobs in Kenya that you've been dreaming about.