Reaching out to a potential employer in Kenya through a cold email can open doors to new career opportunities. Whether you're targeting Safaricom, an NGO, or any organization through the Public Service Commission, a well-crafted email can make all the difference. Here's how you can do it step-by-step.
Step 1: Research Your Target
Before typing a single word, you need a solid understanding of the organization and the person you'll be reaching out to.
- Identify Key Contacts: Use LinkedIn networking to find HR representatives or hiring managers. For example, if you're interested in Equity Bank, look for LinkedIn profiles of employees in the HR department.
- Know the Company: Visit the company’s website and read up on their current projects, values, and recent news. If it's an NGO, understand their mission and current initiatives.
Step 2: Use a Professional Email Address
Ensure your email address looks professional. An address like "john.kimani@gmail.com" is ideal over "johnboy92@yahoo.com". If needed, visit a cyber cafe to set up a new professional account free of charge.
Step 3: Write a Compelling Subject Line
The subject line is your first touchpoint and should intrigue the reader.
- Be Specific: For instance, "Aspiring Software Developer Seeking Opportunities at Safaricom" is clear and direct.
- Keep It Concise: A short and sweet subject line like "Interested in Contribution to Equity Bank’s Growth" can go a long way.
Step 4: Craft a Polished Opening
Your opening should be engaging and to the point.
- Personalize: Use the recipient’s name, e.g., "Dear Ms. Achieng,".
- Introduce Yourself: Briefly mention your name and what you do. For example, "My name is Robert Kamau, a recent Communications graduate from the University of Nairobi."
Step 5: Build a Strong Body
This section should highlight your skills and why you’re interested in the company.
- Tailor Your Message: Mention specific reasons why the organization appeals to you. Align your strengths with their needs, e.g., "I am impressed by Safaricom’s commitment to digital innovation, a field I’m passionate about."
- Showcase Your Skills: Briefly highlight key accomplishments or skills relevant to the company. If you have CV writing tips at your disposal, use them to spotlight your achievements.
Step 6: Include a Call to Action
Encourage further communication or action.
- Be Direct: Politely ask for a meeting, an opportunity to discuss, or even just a reply. For example, "I would love to explore how I can contribute to your team. Could we schedule a call or meeting at your convenience?"
- Stay Open: Let them know you’re open to various opportunities, which shows flexibility.
Step 7: Close Professionally
End with a courteous closing and your contact information.
- Polite Sign-Off: Use a respectful closure like "Kind regards," or "Sincerely," followed by your full name.
- Contact Details: Include your phone number and a link to your LinkedIn profile if applicable.
Step 8: Proofread and Send
Before hitting send, ensure your email is flawless.
- Check for Errors: Review grammar and spelling. Poorly structured emails can tarnish your impression.
- M-Pesa Etiquette: If your recipient prefers phone contact, respect that. Avoid sending unsolicited payment requests; professional boundaries matter.
With these steps, you've crafted a powerful cold email that speaks to Kenyan employers. Remember, persistence is key. If you don’t get a response, it’s okay to follow up politely in a couple of weeks. The right opportunity is out there waiting for you.