Looking for a job? More guides
Somalia

Avoiding Networking Pitfalls: How Not to Get Left Behind in Somali Job Market

5 min read
November 25, 2025

Networking is often touted as the key to unlocking job opportunities, but when done incorrectly, it can close doors instead of opening them. For Somali graduates, professionals, and diaspora returning home, understanding the nuances of networking in the Somali professional sphere is crucial to securing roles in Mogadishu, Hargeisa, Garowe, and beyond. Let's explore why you might not be getting hired and the common errors to avoid in your networking approach.

Misusing Job Sites

Job sites like Shaqodoon, SomaliJobs.net, and ReliefWeb are invaluable resources for finding vacancies in Mogadishu and jobs in Hargeisa. However, many job seekers make the mistake of:

  • Over-relying on these platforms: While it's important to use these sites, don't forget to engage directly with companies and organizations such as Hormuud, Somtel, and UNDP.
  • Ignoring application instructions: Each vacancy may have specific requirements for resumes and cover letters. Failing to tailor your application to each listing can result in your application being overlooked.

Ignoring Local Networking Norms

Connecting with professionals in Somalia requires an understanding of local customs and business etiquette:

  • Failure to leverage local connections: Family and community ties are significant in Somali culture. Utilize your network to get introductions to key players in organizations like Dahabshiil, Salaam Bank, and World Vision.
  • Neglecting face-to-face interactions: Though internet speeds can be variable, face-to-face communication is still highly valued. Attend community events, seminars, and workshops at institutions like the University of Somalia (Uniso) and Simad University to build relationships.

Focusing Too Much on the "What" Instead of the "Who"

Networking isn't just about what you know but who you know:

  • Not maintaining relationships: Networking is about building long-term professional relationships, not just asking for favors when you need a job. Keep in touch with your contacts regularly.
  • Forgetting to offer value: Ask yourself how you can help others in your network. Whether it's sharing insights on EVC Plus/Zaad payment systems or providing advice on the Civil Service Commission Somalia, offering assistance builds goodwill.

Overlooking Professionalism

Being professional is crucial, but sometimes job seekers make these common mistakes:

  • Unprofessional communication: Whether using platforms like LinkedIn or reaching out via email, ensure your language is formal and free of errors. Avoid casual language and slang.
  • Inappropriate social media presence: Employers often review social media profiles. Keep yours professional and ensure it reflects you positively.

Not Preparing for Cultural and Regional Differences

Each city in Somalia has its own unique characteristics:

  • Not adapting to regional differences: The professional environment in Bakara, Mogadishu, might differ from that in Garowe. Understand the local business practices and cultures.
  • Lack of knowledge of the local economy: Stay informed about local economic trends. Understanding the impact of organizations like FAO on regional development can provide conversation points in networking meetings.

Finally, remember that networking is an ongoing process, not a one-time event. Regularly update your skills and stay informed about the industries you're interested in. Engage with local business communities and continuously look for opportunities to connect with others. By doing so, you'll better position yourself for success in the vibrant Somali job market.