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8 Red Flags to Watch Out For in Kenyan Job Ads

5 min read
November 29, 2025

Navigating the job market in Kenya, especially from the bustling streets of Nairobi to the serene beaches of Mombasa, can feel like walking through a maze. While platforms like BrighterMonday and Fuzu have made finding the latest vacancies in Nairobi easier, the rise of job scams means you must keep your guard up. Here's a quick list to help you identify key red flags in job ads:

1. Vague Job Descriptions

  • Be wary of listings that lack clear details about the job role, responsibilities, or qualifications. If a company can't specify what they expect from you, it might not be legitimate.
  • Legitimate job ads will have a detailed breakdown of what the job entails. Always look for specifics.

2. Request for Payment Upfront

  • Any job ad that asks for payment, whether it's through M-Pesa or any other method, is a massive red flag. Real employers cover hiring costs themselves and do not require candidates to pay for interviews or training.
  • Scams might mask these payments as registration fees or admin charges. Avoid them.

3. Unprofessional Email Addresses

  • Watch out for emails from generic providers like Gmail or Yahoo instead of a company domain (e.g., info@safaricom.co.ke). This often signals a lack of legitimacy.
  • Genuine companies usually reach out via official email addresses.

4. Too Good to Be True Offers

  • High salaries for entry level jobs with minimal qualifications often attract job seekers. However, if it sounds too good to be true, it probably is.
  • Research typical salary ranges for the position to gauge if the offer is realistic.

5. Pressure to Respond Quickly

  • Offers that demand an immediate response can indicate a scam. Legitimate companies understand the need for you to consider the offer.
  • Scammers rely on creating urgency, so take your time to evaluate each opportunity properly.

6. Lack of Company Information

  • A reputable job ad should provide clear information about the company, including its location, website, and contact details. If those are missing or seem sketchy, that's a red flag.
  • Google is your friend; do a quick search on the company to verify its legitimacy.

7. Poor Grammar and Spelling Mistakes

  • Professional job ads in Kenya, whether from Safaricom, Equity Bank, or local startups, will be well-written, with minimal errors.
  • While minor typos can happen, consistent mistakes might indicate that the ad is not genuine.

8. Dubious Application Process

  • If the process involves unusual steps, like sending your CV via WhatsApp or asking for personal details upfront, it’s worth raising your eyebrows.
  • Legitimate companies will often direct you to apply through their website or well-known portals such as BrighterMonday.

In our fast-paced world, it’s crucial to approach job hunting with caution. Remember, your career is a priority, and ensuring your safety in the digital job market is paramount. Trust your instincts and never hesitate to ask questions when something feels off.