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7 Red Flags to Avoid in Kenyan Job Ads

5 min read
December 7, 2025

Navigating the job market in Kenya can sometimes feel like a maze, especially with the rise in online job postings. As you scroll through platforms like BrighterMonday and Fuzu, how do you separate legit opportunities from dodgy deals? Here’s career advice Kenya’s job seekers should never overlook when scrutinizing job ads.

1. Vague Job Descriptions

  • If a job ad reads like a mystery novel with no clear responsibilities, be cautious. Companies like Safaricom and Equity Bank offer detailed descriptions because they know what they need. Vague ads are often a sign the employer hasn't thought through the role or worse, could be bait.

2. Unspecified Salary or Unrealistic Salary Ranges

  • Job ads in Kenya that refuse to mention a salary scale can waste your time. While salary negotiations are common, completely omitting an expected range could indicate that the employer undervalues the role. Conversely, if the offered salary seems too good to be true, trust your instincts—it probably is.

3. Upfront Payment Requests

  • Legitimate employers don't ask you to pay to get a job. Beware of ads that require upfront fees for processing applications or training materials. M-Pesa's convenience should never be misused for this kind of transaction.

4. Overemphasis on Experience

  • While experience is valuable, ads fixated on extensive experience for entry-level positions might be unrealistic. Local graduates from universities like the University of Nairobi or Kenyatta University should be wary of roles requiring an exorbitant number of years in the field without a clear rationale.

5. Lack of Company Information

  • Transparency is key. Job ads without detailed company information—like the employer's name, location, or a functional website—should prompt a pause. Established companies like KCB or Nation Media Group usually provide complete contact details.

6. Distrustful Communication Methods

  • Be wary if a job ad insists on non-traditional communication methods. While some roles might still require sending CVs via email or even walking into offices in Industrial Area, an emphasis on WhatsApp communication or personal Gmail addresses can be questionable.

7. Pressure to Accept Immediately

  • Genuine opportunities will give you time to consider your options. If an ad exerts pressure to make an immediate decision or sign a contract without adequate information, keep walking. It’s a tell-tale sign they might not have your best interests at heart.

In conclusion, your dream job shouldn’t turn into a nightmare. With these pointers, you can better position yourself in Kenya’s dynamic job market. Stay keen, stay informed, and you’ll be all set to land a role that matches your skills and ambitions. Happy job hunting!